It’s no secret that we all get the itch to travel. But for millennials—according to one study—travel is seen an experiential investment, at once a necessity and an entitlement.Read More
It’s summer, and we’re talking Fall/Winter trends instead of thinking about sun and sangria. But never fear, another Pantone report is here. Pantone is synonymous with global color trends and it’s no wonder—we’re always curious when they release a report. Even consumers are aware of Pantone’s color of the year and we’ve grown to expect their gurus to make regular pronouncements. So while Pantone’s on-the-ground correspondents continue to gather intel from around the world about what’s next, we can unpack the Fall 2017 colors.Read More
Celebrated on March 8 in countries around the world, International Women’s Day wears many hats: it’s a push for gender equality and pay equity, a protest against sexism, violence against women and online/workplace harassment as well as a celebration recognizing women's political, economic and social achievements. In 2017 it’s set to return to its roots, with events and marches becoming more popular, political and vocal thanks to recent events in the US as well as the erosion or stonewalling of women’s rights around the worldRead More
Since we started artistically depicting the world around us we’ve been on the hunt for appealing colors to satisfy our muses. New shades of colors or refreshing combinations have proven popular in different ages, from Egyptian blue (a synthetic pigment designed to mimic turquoise and lapis lazuli) to the expensive natural dyes like Tyrian purple or Indigo blue used by the Romans.Read More
The only guarantee about the future of employment is the precarious nature of it. Whether we refer to ourselves as freelancers, consultants or contract workers, we’re in the midst of revolution.Read More
Who are the people in your neighborhood? Even in big cities, we see the same people all the time. These “everyday” people, be they baristas, Uber drivers, florists or grocery clerks, make the world go round.Read More
Baby, it’s not even remotely cold outside. It’s 32C (~90F) and swamp-like, perfect for crafting your holiday campaigns. Cue holiday appropriate playlist. Whether your target audience for this holiday season is into homespun traditions, featuring handmade decorations and rustic decor or they love everything fun, colorful and kitschy, complete with adorkable Christmas sweaters and candy ornaments, it’s all good and on trend for 2016.Read More
Like clockwork, Pantone released their Fall / Winter 2016 palette in February at the start of New York’s Fashion Week. Drawing on the experiences, opinions and influences of 21 designers, Pantone has predicted a rainbow of colors we’re all going to go gaga for.
2016 is the peak (we hope) of a series of stressful, transformative and unpredictable years—one where we’re losing the heroes of our childhoods. Designers continue to respond to the ongoing stress of day-to-day living. As such, the colors for the upcoming season are striking but calm, uplifting but sturdy, giving us strength and comfort in the face of uncertainty.Read More
We’re counting down the days until the Olympic games, yet the internet is abuzz with tales of the Zika virus, eco-disasters, organized crime, technology bans and political corruption. It seems that no matter what, Brazil cannot catch a break.Read More
Ah, the selfie. Is there anything more symbolic of our narcissistic, image-obsessed age than the pictures we take of ourselves? From the very first social networks to Instagram and Snapchat, the selfie craze has permeated our culture.Read More
We’ve all seen old color pictures from the 60s, 70s and early 80s in an album at home; the photos are faded, or weirdly and unevenly saturated, like stars in a Wes Anderson film about your childhood.Read More
When we think of an epic vacation—or any vacation—it doesn’t take long to think: Cha-ching! Everyone says they want to travel more but pinching pennies day-to-day to save enough for a big trip isn’t always realistic. Budget travel, however, has evolved over the past decade—in big ways. While working around the world with a pack on your back is still an option, there are many more creative ideas for those traveling on a shoestring budget, whether solo or with a family.Read More
From Stephen Hawking to Elon Musk and Bill Gates, intellectuals around the world are raising the alarm over artificial intelligence—a robot, machine or software which mimics the intelligence of humans. And we’ve reached the point where it’s inevitable: we're going to create something that can outthink us and outsmart us - soon.Read More
The world isn’t black and white. In fact, we often remind ourselves not to see it that way. But sometimes removing color is the best way to find beauty.Read More
We’re all looking for ways to incorporate healthier habits into our everyday lives, whether that’s moving more, eating better or finding a little balance.
But more so than ever before, we’re bombarded by mixed messages about health and fitness, as well as confusing and contradictory nutritional advice. This in a world where it’s never been easier for us to compare our bodies and lives to friends, family, celebrities or even perfect strangers.Read More
With a unifying love of music, food and family, Hispanic and Latino cultures are the fastest growing minorities in the United States and important demographics for advertisers.
But there’s a lot of confusion around the labels used to describe this diverse population. You say Hispanic and I say Latino, but are they really interchangeable? And does this culturally varied group identify with either term?Read More
For hundreds of years, we’ve used the heart symbol to express what words sometimes fail to do: love, affection, passion, excitement, admiration, liking.Read More
In September 2015, Pantone released another seasonal “Fashion Report” around Fashion Week, where they reflected and reported on emerging top 10 color trends for the upcoming spring and summer. For the second season in a row, we've got a gender neutral palette; during their research, Pantone found no visible differences in trending colors for men and women.Read More
Sunbursts. Lens flare. Light leaks. Ghosting. While lens flare used to be something photographers tried to avoid, today it’s often deliberately manufactured.Read More
For the first time ever, Pantone announced it’s chosen not one but two Colors of the Year for 2016: Rose Quartz, a quiet blush-y pink and Serenity, a calming not-quite-lavender blue.Read More