The greatest thing about purple is that it’s kind of weird. There’s no other color that’s as strange and abnormal as purple. The color of mysticism, aliens and goths, it lives in a category all its own: quirky yet unifying, energizing but soothing.
Pantone has named Ultra Violet, an electric cool purple, as the Color of the Year for 2018 and I couldn’t be happier. While red was apparently my first fave color (and one I still deeply love) by the age of 5, purple reigned supreme. From toothbrushes and teeshirts to the color of my walls, it was all purple, all the time.
And no wonder. Purple packs lots of powerful and positive associations like creativity, magic and romance. It’s forever etched in our subconscious as the color of rain. Loved by tween girls everywhere, purple is the go-to color for unicorns and magic ponies.
Long associated with wealth and power, rulers throughout the ages outlawed purple if you weren’t worthy. But in 1856, an 18 year old William Henry Perkin saved us all when he accidentally created a synthetic purple dye, which he called mauve. We could finally stop making prohibitively expensive purple dye from massive gobs of sea snail mucous.
Pantone says that purple is also the color of hope and claims that after 2017, it’s something the world desperately needs. (Maybe that’s what Laura Dern’s purple ‘do in Star Wars was telling us.) Purple is powerful enough to banish yellow tones and brassiness in blonde highlights, so it stands to reason that it can fight evil in all forms.