It’s no secret that we all get the itch to travel. But for millennials—according to one study—travel is seen an experiential investment, at once a necessity and an entitlement. As a Gen-Xer, I understand the first and wouldn’t express the second unless I was independently wealthy. (Since I’m not, I tend to save for vacations that never happen.) Like Boomers, Gen-Xers view travel as a treat and often don’t take all their allotted holiday time for fear of being thought lazy by their co-workers or bosses.
A different kind of fear drives millennials: FOMO. Thanks to photo heavy social media posts, millennials are more inspired than other demographics to take a trip based on what they see online. Instagram, Facebook and Snap reveal a whole world to explore and they don't want to miss out. Trendy locales are good—they want to travel like their peers and have the social media feeds to prove it—but a unique experience might bring more bragging rights. Marketers play on all that FOMO with flash sales and weekend packages (for spontaneous getaways) as well as exotic adventure trips, cruises and even glamping holidays. Glamping (or luxury camping) seems the one travel trend that all demographics drool over.
53% of millennials have families and they’re travelling too! In fact, millennials with kids actually travel more than couples and singles the same age. They’re heading to international destinations more than any other demographic and taking more than one vacation per year—even with fairly young children. Millennial parents seem determined to broaden their kids’ horizons as early and as often as possible. Amusement parks are still a big draw—but museums and art galleries are even bigger.