It's a mad, bad world. Cybersecurity is on most everyone's mind after the recent "WannaCry" ransomware attacks, which makes this illustration both telling and timely, as the perpetrators— still unknown—hide behind the cloak of the dark interwebs. (Word is they're amateurs.) The blurry silhouette makes the criminal appear more menacing and harder to catch.
Pint-sized Venus in a Botticelli painting. The movement of the river cruise boat makes this a perfectly imperfect portrait, brimming with innocence, hope and happiness and the wonders of nature. But the youth of the subject and the proximity of the water could also help illustrate the dangers of rising waters after a wet winter, especially for kids under 6. Thanks to land use and climate change, floods are on the rise, causing water damage in the billions, destroying tourism and increasing risk of drowning.
Move over Mom because Dads are parents too, apparently. Dad holding baby while vacuuming? Business dad caring for sick son with a fever? Yes! We've known for a while that dads were caregivers in equal measure. Now we have the pictures to prove it, which should help to normalize this absolutely normal parenting thing.
Another day at the cafe/record shop. We like the shared retail space concept (co-retailing), which we're seeing a lot more of day to day between short term leases and one day pop-ups—and it's likely to get more commonplace as small, niche businesses compete for retail space amid rising rents. Note the Photoshopped album covers. Actual album covers would be recognizable at this angle, making this image almost impossible for an enduser to get permission to use. But they could be replaced by some fake album covers. Which would be hella work but soooo fun. (Better make 'em yourself from your own happy snaps or images you've licensed.)
Makerspaces, kids edition. Makerspaces are popping up in repair cafés, tool libraries and now schools and public libraries. Providing access to science, technology and robotics along with art supplies, woodworking tools and 3D printers, makerspaces are popular with DIY creatives who use the space to invent, collaborate and learn. A bonus: kids learn to fix things rather than toss them in the trash, which is great for the environment and builds some madskillz if the world ever goes all Fallout on us.
Counting your pennies. As always, kids bemoan math class but lately they're questioning why they're not being taught personal finance and household budgeting, since it's at least practical. They've got a point: as consumer debt levels rise, learning to stick to a budget at a young age is a great life skill. Doesn't anyone teach Home Economics anymore? As an aside, pennies are being phased out in countries around the world, so we're questioning if images like this will resonate with consumers in future. Sadly, counting your nickels doesn't have the same ring to it.
Behind the scenes, vineyard style. Most shots of vineyards are sunny, outdoor scenes of someone holding up a glass of great vino. But there's a lot more work that goes into a bottle of wine, as these shots show—which are sure to please the palate of consumers with a strong interest in food culture and supporting small, local producers.
Are they seniors or seniors "lite"? With the boomers retiring in record numbers, we're seeing two distinct visual groups of seniors emerging: those who are aged and those who are aging their own way. Understanding the intersection between your product or service, your messaging and your audience can help you choose the right one.