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  Man wearing t-shirt with Vote printed across the chest  © stevanovicigor / Masterfile

Man wearing t-shirt with Vote printed across the chest © stevanovicigor / Masterfile

Get Out The Vote

Stacey Waspe October 25, 2016
  People voting for politician in speech bubble ballot box  © Ikon Images / Masterfile

People voting for politician in speech bubble ballot box © Ikon Images / Masterfile

Get Out The Vote campaigns are a certainty in a US federal election year and doubly so every four years, when either a new or incumbent US president is elected.

With a such divisive and dare-we-say nasty US election cycle this time around, these campaigns are probably more important than ever. Even the most dedicated voter can be swayed that “their one vote doesn’t matter”, especially with so much intense media scrutiny over the last year.

But low voter turnout is a huge problem in a country with a long democratic history spanning 240 years, which speaks to the rising numbers of disenfranchised, uninformed or uninterested  citizens.

While political operatives obviously want their candidates and parties to win, Get Out The Vote campaigns run by non-partisan organizations like the League of Women Voters or Rock the Vote generally aim to transcend all the sound and fury. Instead, they call on those eligible to vote, regardless of political party, to exercise their civic right to do so.

  Young people with American flag speaking at political rally  © Masterfile

Young people with American flag speaking at political rally © Masterfile

  The word "Vote" in black script on a watercolor background  © enterlinedesign / Masterfile

The word "Vote" in black script on a watercolor background © enterlinedesign / Masterfile

Get Out The Vote campaigns require grassroots organizing, detailed planning, lots of boots on the ground and plenty of grit. Design, naturally, has a part to play too.

Since 1998, AIGA’s Design for Democracy has aimed to use design thinking to increase civic engagement, using diverse projects like ballot redesigns and—every four years—campaigns like Get Out The Vote.

  Smiling young woman taking selfie at voter polling place  © Masterfile

Smiling young woman taking selfie at voter polling place © Masterfile

  Man removes mask from untrustworthy politician  © Ikon Images / Masterfile

Man removes mask from untrustworthy politician © Ikon Images / Masterfile

  The word "Vote" over patriotic American election background  © enterlinedesign / Masterfile

The word "Vote" over patriotic American election background © enterlinedesign / Masterfile

Indaily Tagselections, america, USA, US, democracy, voting
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About Masterfile

Masterfile, founded in 1981, is a privately owned supplier of stock  images, offering millions of contemporary stock photos and illustrations  for designers, ad agencies, small businesses  and corporations. Our collection has both professionally crafted and crowdsourced images, for every project and budget, for instant download.

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The File by Masterfile

Creative stock photos for every kind of project.

Masterfile, founded in 1981, is an independently owned stock photography company. We offer millions of contemporary stock images, from $10 shots to global exclusives. Our collection has both professionally crafted and crowdsourced work, for every project and budget.

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