Growing older has never looked so different. We’re living longer, playing harder and retiring later — or discovering a second career. With new research indicating that middle age lasts until 74, the way we visualize an aging population is changing rapidly. The impact of Boomers on healthcare is only just beginning as this vibrant, affluent, influential and relevant generation retires and then gracefully ages, with decades of healthy living still ahead of them.
With active lifestyles and financial flexibility, travel is a top-rated leisure activity for boomers in North America today. They’ve raised their families and are retiring from their careers. Rather than a respite from the daily grind, they see travel as a way to gain new experiences. Brands targeting this market focus on aspirational lifestyle images, showing their audience the kind of retirement they’ve dreamed of, with the peace of mind they need and the luxury they’ve earned.