Picturing a future full of possibilities. When we see images of people looking forward, we can’t help but get a positive vibe. Whether hoping for today or planning for a bright future, these aspirational lifestyle images, with photos of people at different stages in life, can build powerful brand associations.
Envision a farmer passing down the family farm, a couple dreaming of their retirement or a young executive embarking on a new career. Images of people looking away from the camera or off into the distance may evoke powerful feelings which can be associated with your campaigns, like optimism, determination and hopefulness.